The Planner and the Gatekeeper

"This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it."

Rory Sutherland

Vice-Chairman, Ogilvy

"A SUPERB book […] by one of the profound thinkers in our field [behavioral economics]."

Michael G. Bartlett

CCXP

"This book was so helpful to my work. Opened my eyes to some more reasons why change is so hard."

Chris Murman

IT Consultant