The Control Heuristic
Understand why action-taking is so difficult and how to change habits
(2nd edition)
or
About the book
We often think we have a decision-making problem, but what we have is an action-taking problem.
The reason we often do not do what we want (such as learning a new habit), or do what we do not want (such as eating one more slice of cake) is that the part of the brain which takes decisions and the part of the brain which decides what orders to send our muscles are different.
In this book, author and researcher Luca Dellanna explains why it's so hard to change our habits and what to do about it. He also covers many apparently irrational behaviors and the perceptual illusions that cause them.
About the author
Luca Dellanna is the author of more than ten books. He is a researcher in adaptive systems and a management advisor.
Luca has also been teaching risk management and related topics for over ten years at the University of Genoa (as an external lecturer), and frequently gives guest lectures at many public and private institutions.
He has been a speaker at some of the most prestigious conferences and podcasts, such as Nudgestock (the largest behavioral sciences conference) and Econtalk (twice). He has been featured on The Spectator and other famous newspapers.
Luca lives in Turin, Italy, though he also frequently spends time in Singapore.
Part of Luca's portfolio / trusted by leaders at…
Luca is fluent in EN, IT, FR, ES, and has experience in the following industries: automotive, chemical, pharmaceutical, logistics, agricultural, fast-moving consumer goods, food, finance, fintech, tech, software, electronics, retail, hospitality, and consulting.
