The Control Heuristic
Understand why action-taking is so difficult and how to change habits
2nd edition
Some reviews
About the book
We often thing we have a decision-making problem, but what we have is an action-taking problem.
The reason we often do not do what we want (such as learning a new habit), or do what we do not want (such as eating one more slice of cake) is that the part of the brain which takes decisions and the part of the brain which decides what orders to send our muscles are different.
In this book, author and researcher Luca Dellanna explains why it's so hard to change our habits and what to do about it. He also covers many apparently irrational behaviors and the perceptual illusions that cause them.
What's inside
- A split brain
the part of the brain which takes decisions and the part of the brain which decides what orders to send our muscles are different.
- The gating rules
that determine whether we act according to our plans.
- How to change our conditioning
to enable us to take actions we keep procrastinating.
- Brain Inc.
How the brain doesn't take decisions as a single entity but rather as multiple independent areas of the brain each acting on its individual knowledge and incentives – just like companies do not take decisions as a single entity but rather it's their manager who take decisions, each based on what they individually know and on their individual incentives.
- Why we have moods
and why it's good to be moderately moody.
- The Control Heuristic
the overarching algorithm detrmining our behavior.
- And much more…
Get the book
"This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it."
Rory Sutherland
Vice-Chairman, Ogilvy
They say about Luca
In the welcome email, you will find:
- ✔ A guide on how to bring clarity to your teams
- ✔ A 33% discount code for my book "Best Practices For Operational Excellence"
- ✔ An archive of my top Twitter threads, including the ones market with a ⭐️ that are my favorite
- ✔ A digital copy of my book "The Employee Engagement Handbook," with plenty of concrete advice to increase talent retention and commitment
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