The First-Order Thinking Bias
Short term bias and negativity bias are actually first-order-thinking biases.
2022-06-18 by Luca Dellanna
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The Control Heuristic
Understand why action-taking is so difficult and how to change habits
Some reviews
"This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it."
Rory Sutherland
Vice-Chairman, Ogilvy
"A SUPERB book […] by one of the profound thinkers in our field [behavioral economics]."
Michael G. Bartlett
CCXP
"This book was so helpful to my work. Opened my eyes to some more reasons why change is so hard."
Chris Murman
IT Consultant
"One of the most illuminating books I have ever read."
Jordan Gabriels
Lead PM, Culture AMP