How I built a Twitter network from scratch

"Luca's approach to risk management is novel and applicable to one's personal life beyond work. He is changing companies and lives with his ground-breaking approach. With him risk management is a tool to grow faster, not some non-value-adding bureaucracy."

Iñigo Alonso

Program Manager, Medtronic

"Gem upon gem of insight [...] a must-read [...] for all those who plan on being successful and who take the goal of achieving that success with the deadly, focused, and unwavering seriousness it deserves."

Guy Spier

Founder, Aquamarine Fund

"I like everything Luca has written, and this book exceeded my already high expectations. Can't wait to read it again tonight. It's that good."

Scott Mitchell

CEO, OCEG

"I learned very much from it! Luca's books have my highest highlight density."

Lance Johnson

CEO, Whiteboard Geeks

"One of the best strategy guides I’ve read for being a solopreneur or generally self-employed person […] Thought-provoking."

Paul Millerd

Author

"A sharp, no-nonsense guide that slices through the fluff most “success” books are padded with. This book doesn’t sell dreams. It hands you systems that are reproducible, reliable, and refreshingly sane Highly recommended for entrepreneurs riding the chaos or professionals plotting their next pivot, or even investors trying not to outsmart themselves! It offers mental models one can actually use, especially if they are tired of sprinting in circles and finally ready to play a smarter, longer game."

Haaren Sanghvi

CEO, HSAG

"Very clear and compelling writing, which helped me develop and extend my mindset when it comes to stitching together the short-term games knowing that it's this practice that will lead to winning long-term games even if it doesn't feel like winning for a while."

Matthew Stafford

Founder, 9others