Ergodicity in Life and Business
A live, interactive 60-minute workshop where Luca Dellanna will help you understand ergodicity through examples tailored to your work, whether you're in business, investing, or making personal decisions.
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They say about Luca
"Everybody should follow Luca Dellanna. Quality is very reliable. His signal-to-noise ratio is among the best."
Xavier Faure
Founder, Spring Invest
"Luca is an extraordinary, insightful, thought-provoking author. He's one of those people who can explain anything in a simple way, and does so to prodigious effect."
Sebastian Steele
PM, Flexciton
"Working with Luca was fantastic! He was straightforward and well-prepared, pinpointing numerous opportunities I had overlooked in my business plan. I wholeheartedly recommend him."
Christopher Samulliah
Tech Lead, CGS Digital
"Really helpful, I'm a different person… [Luca's work] fundamentally affected the way I communicate with people."
Daniel Webb
CEO, Cobwebb
"Luca's approach to risk management is novel and applicable to one's personal life beyond work. He is changing companies and lives with his ground-breaking approach. With him risk management is a tool to grow faster, not some non-value-adding bureaucracy."
Iñigo Alonso
Program Manager, Medtronic
"Luca's newsletter is probably the best ROI of time invested you will find."
Jacques-Julien Rième
Head of Insights & Intelligence, Electrolux
"I reached out to Luca to ask for help leading a small team in a new environment. I walked away from our conversation impressed with his professionalism and expertise. Thank you Luca!"
Jack R.
Manager in the financial industry
"I can thoroughly recommend working with Luca. His advice is very precise and actionable, and at the same time grounded in bigger picture. He was able to draw insights from wide variety of business types and tailor them to my specific case (medical enterprise). And he is willing to go an extra mile to help!"
Adrianna Wywial
MD, Neuroneo.pl
"Luca's Best Practices for Operational Excellence took my management to the next level. It's been almost a month since I started implementing the principles, but I can already say that I've noticed a significant improvement in my company's morale […] That feels amazing."
Molson Hart
CEO, Viahart
"Luca's books are amazing."
Niraj Dugar
Co-Founder, Holistic Wealth
"One of the most important books I've read, period. It's short, articulate, and expansive on a singular subject matter — ergodicity, which is really the key ingredient to success in life, marriage, business, family, happiness, health, etc."
Blake Janover
CEO, Janover Inc.
"One of the smartest and most thoughtful individuals I've come across [...] His insights always stand out."
Kruno Kutnohorski
Head of Value Chain, Eplan
In the welcome email, you will find:
- ✔A guide on how to bring clarity to your teams
- ✔A 33% discount code for my book "Best Practices For Operational Excellence"
- ✔An archive of my top Twitter threads, including the ones marked with a ⭐️ that are my favorites
Part of Luca's portfolio / trusted by leaders at…
Luca is fluent in EN, IT, FR, ES, and has experience in the following industries: agricultural, automotive, banking, chemical, consulting, consumer services, electronics, fast-moving consumer goods, finance, fintech, food, hospitality, logistics, manufacturing, pharmaceutical, professional services, retail, semiconductors, software, and tech.
What Makes This Workshop Different
- →Tailored to you: Share what you do, and Luca will create live examples relevant to your work
- →Interactive Q&A: Get your specific questions answered and discuss real-world applications
- →5 years of insights: Addresses the most common questions and confusions readers have shared since the book's release
- →Self-contained: No book required, but if you've read it, you'll get even more value from the deeper discussion
What You'll Learn
Ergodicity, Intuitively
Build a visceral, non-technical understanding of ergodicity – why averages can mislead you, and why some strategies look good on paper but fail over time.
Spot Non-Ergodic Traps
Learn simple tests to identify non-ergodic situations in your business, investments, and personal decisions through examples from your own work and challenges.
Better Long-Term Decisions
Walk away with practical rules of thumb you can apply immediately to product decisions, portfolio choices, career moves, and everyday situations where compounding matters.
Explain It to Others
Gain clarity on how to explain ergodicity to colleagues, clients, or team members through concrete stories and examples, including answers to the edge cases that confuse people most.
Why Ergodicity Changes Everything
Ergodicity is the mathematical idea that tells you whether you can trust an average. In ergodic situations, the average outcome describes what happens to you over time. In non-ergodic situations, it does not.
Many strategies that look attractive in terms of expected value are non-ergodic: they expose you to small gains most of the time and catastrophic losses rarely. Aggregated over time, those rare losses dominate the outcome.
Once you see which parts of your business, portfolio, and life are non-ergodic, you can redesign decisions to favor robustness and positive compounding instead of hidden fragility.
About Your Instructor

Luca Dellanna
Luca Dellanna is a management advisor and the author of more than ten books, including the widely read "Ergodicity: Definition, Examples, and Implications".
His work on ergodicity and risk has been featured at Nudgestock, one of the largest behavioral sciences conferences, and on the EconTalk podcast. More than 25,000 people worldwide read his work regularly.
Luca works at the intersection of risk management under uncertainty, operational know-how, and behavioral psychology. He is known for turning abstract concepts like ergodicity into simple tools that leaders and investors can use in their day-to-day decisions.
What People Say About Luca's Ergodicity Work
"Everybody should follow Luca Dellanna. Quality is very reliable. His signal-to-noise ratio is among the best."
Xavier Faure
Founder, Spring Invest
"Luca is an extraordinary, insightful, thought-provoking author. He's one of those people who can explain anything in a simple way, and does so to prodigious effect."
Sebastian Steele
PM, Flexciton
"Working with Luca was fantastic! He was straightforward and well-prepared, pinpointing numerous opportunities I had overlooked in my business plan. I wholeheartedly recommend him."
Christopher Samulliah
Tech Lead, CGS Digital
"Really helpful, I'm a different person… [Luca's work] fundamentally affected the way I communicate with people."
Daniel Webb
CEO, Cobwebb
"Luca's approach to risk management is novel and applicable to one's personal life beyond work. He is changing companies and lives with his ground-breaking approach. With him risk management is a tool to grow faster, not some non-value-adding bureaucracy."
Iñigo Alonso
Program Manager, Medtronic
"Luca's newsletter is probably the best ROI of time invested you will find."
Jacques-Julien Rième
Head of Insights & Intelligence, Electrolux
"I reached out to Luca to ask for help leading a small team in a new environment. I walked away from our conversation impressed with his professionalism and expertise. Thank you Luca!"
Jack R.
Manager in the financial industry
"I can thoroughly recommend working with Luca. His advice is very precise and actionable, and at the same time grounded in bigger picture. He was able to draw insights from wide variety of business types and tailor them to my specific case (medical enterprise). And he is willing to go an extra mile to help!"
Adrianna Wywial
MD, Neuroneo.pl
"Luca's Best Practices for Operational Excellence took my management to the next level. It's been almost a month since I started implementing the principles, but I can already say that I've noticed a significant improvement in my company's morale […] That feels amazing."
Molson Hart
CEO, Viahart
"Luca's books are amazing."
Niraj Dugar
Co-Founder, Holistic Wealth
"One of the most important books I've read, period. It's short, articulate, and expansive on a singular subject matter — ergodicity, which is really the key ingredient to success in life, marriage, business, family, happiness, health, etc."
Blake Janover
CEO, Janover Inc.
"One of the most important books for everyone to read. Ergodicity should be taught in school and it should be a common metric in businesses that leaders pay attention to and are deliberate about."
Matt Cannon
"A fascinating book […] Once I started, I couldn't put it down […] the math is minimal, and Luca treats the subject well. I wish I had read it two years earlier"
Robert Matthews
VP of Engineering, Equifax
"One of the very best books I read about risk management. A must read."
Alessandro Francescotto
Partner, Excellence Consulting
"Profoundly insightful [...] If you are someone who often needs to make decisions under uncertainty and using incomplete information (which I think applies to most of us), then Ergodicity is a must-read."
Dev Ashish
StableInvestor Founder
"Brilliant. Must read."
N. S. Ramnath
Journalist & Author
"A brilliant, concise, thought-provoking gem. A must-read for investors."
Rakesh
Investor
"A great book for those who quickly want to familiarize themselves with the concept of ergodicity. The author goes to great lengths explaining the concept in easily understandable terms. Highly recommended!"
Auke Hunneman
BI Norwegian Business School
"Luca provides very concrete examples with the concepts and frameworks he brings forward. Just like he helped me understand how antifragility can be cultivated in individuals and organisations, playing the long game gets real for me as I make plans and decisions."
Maryse Lepage
Executive coach, ex-Shopify
"It helped clarify several longstanding pragmatic questions I had about uncertainty and risk [...] a lucid explanation, accessible for a general audience."
Pankaj Saikia
Datafarer co-founder.
"Excellent book. Highly recommended. Luca compresses a lot of wisdom and actionable guidance into few words. No fluff, no fillers, only thought through foundational ideas."
Eleanor Berger
AI consultant
"One of the smartest and most thoughtful individuals I've come across [...] His insights always stand out."
Kruno Kutnohorski
Head of Value Chain, Eplan